I could summarize this project as follows:. It is "the poster of a small shop all over the world". In this work the locations of those shops can be defined by their latitude and longitude. Any spot on earth can be defined positively and clearly by this method, and anyone can recognize it, irrespective of his or her language. With a postal address (except if it is given in English) it is difficult to determine the exact location. All the details of the targeted shops are recorded by digital photography. There are more than 100 digital photos for each shop. Those image fragments of a shop are reconstructed by computer into wall images. And those parts become a 3-D model. That model is hollow, only surface is just like the real stuff. I borrowed this method from the techniques which are being used for the creation of video games, where quick and high quality mapping are the most important elements for defining reality. Actually, these shops do not need worldwide advertisements. Usually most of their customers are living within a 1 kilometer radius from the shop. Even if the shop has an advertisement, nobody comes from far away. In this context "in every nook and cranny, everything is at the heart of the world", only enterprises capable of using advertising, can employ it as a tool to revitalize their business. Can only advertisements which contribute to business be valued as such? This advertisement provides information about the location of the shop, and about its appearance, in every detail, instead about what the shop sells. Although the information about location and appearance of the shop is not merchandise, it has a peculiar character, in that it only refers to this unique shop. Let's say the information is useful, at least I can say that you can accurately reach this shop according to accurate information about its location, and very detailed information about its outward appearance. Of those shops, each one is unique around the world. The accumulation of individual nonsense advertisements promotes the formation of a network which according to the logic of advertising has no meaning. Even if in general the ultimate goal of advertisements is only money, it can still occur in diversified forms. This is not an art work like the advertisement. This is an art work as the advertisement. It is advertisement for "web site" , " each shop around the world", " artist Takahiko Suzuki", "concept of this work", "web site" , " each shop around the world", "artist Takahiko Suzuki", and ----. The target for the advertisement is hollow and I do not point at only one target. This work is composed of many elements. Digital photos of shops around the world. 3-D models made by those photos. Posters which are made by rephotographing the model. Location information on the poster. Web site address on the poster. And the website which shows all of these information together. These are all elements of the work, but none of it is the work itself. Even the website is just one element. For me everything together constitutes the work. The poster is not displayed in the same town where the target shop exists. Because it might be effective if it is in the same town. The poster is taken to another town and displayed there. For instance posters of a restaurant or a pet shop in NY are displayed in a small town in Taiwan. A poster of a cake shop in a small town in Taiwan is shown in Taipei city. A shop in Taipei is shown somewhere in Europe, Australia, the United States, Asia, South America, Africa, maybe not in Antarctica. Posters of those local shops are shown on streets all over the world as exchange displays. And the record (photo or/and video) is put onto the web site, and functions as another advertisement. All elements can exist independently and are closely related with each other.